Planned Impact

When planning marketing activities, you may have tangible results in mind. However, it is not easy to demonstrate the connection between these expected results and potential revenue generation and, therefore challenging to justify the required investment. Impact modeling allows you to project expected revenue from marketing activities based on your demand-generation goals. This process is essential in maturing marketing teams from being spend-oriented to result-driven.

To find out which revenue your marketing activities will generate, you can provide performance plan data as a first guide, for example, number of inquiries that should be generated by an activityClosed Any targeted action or measure taken by a company to promote its products or services, attract customers, or increase sales.. Your system administrator also maintains conversion rates, velocity and average deal sizes for your company's sales & marketing funnelClosed A model that represents the theoretical customer journey towards the purchase of a product or service, often visualized as stages from awareness to purchase.. Based on this information, Uptempo calculates when the activity should generate what revenue.